Coaching with Nicole
Coaching is something I take seriously. It is where I put my most focused energy and where I believe real, lasting change actually happens.
Before you decide if working together is the right fit, I want you to understand exactly how I approach this work… what coaching is in my world, what it asks of both of us, and what you can expect from the relationship. Because the more clearly you understand what you are stepping into, the better equipped you will be to get everything out of it.
The Mission
My coaching mission is to assist others on their journey through genuine connection, leadership through servitude, teaching both education and application, and providing the reassurance that they are not alone. By drawing from my personal experiences, I aim to inspire the possibility of success while encouraging your capability that can evolve into confidence through your actions. It is my goal for you to leave with a deep sense of self-worth and the understanding that you possess the power to shape your journey through your choices.
What Coaching Actually Is
Coaching is a relationship. Not a service. Not a transaction. Not a place where someone tells you what to do and you follow instructions. It is a real, dynamic partnership between two people who are both committed to the same outcome… your growth, your change, and your sustainable transformation.
It is a dance
One person leads at a time, and who is leading shifts. Sometimes I lead with education, challenge, and direction. Sometimes you lead with insight, execution, and evidence of what is working. But both of us are always on the floor together. Neither one is standing still.
Self-awareness and communication
At the center of all of it are two things. Two things I come back to with every client, in every phase of the work… self-awareness & communication.
Self-awareness is the starting point for everything. You cannot change what you cannot see. The work of coaching begins with helping you notice… your patterns, your beliefs, your triggers, your habits, your relationship with your own body and choices. Not to judge any of it. Just to see it clearly enough to work with it.
Communication is what makes that self-awareness useful. I cannot help what I do not know about. Honest check-ins, even imperfect ones, are always more valuable than polished ones. Saying “I don’t know what I need right now” is more useful than silence. Saying “this isn’t working” is more useful than compliance. This relationship lives and breathes through honest communication… and it stalls, or quietly dies, without it.
Not perfection. Not hitting every number or nailing every week. Self-awareness and communication. Those are the two things that make everything else possible.
My Role
My role is to lead through servitude. That means my ego has no place in this work. My job is not to be right. My job is not to be impressive. My job is to be genuinely useful to you.
That looks like asking questions before giving answers. Listening before directing. Adjusting my approach when something is not working rather than deciding you are the problem. Creating an environment where honesty feels safer than performance.
It also looks like being willing to say the hard thing with care. To name what I see even when it is uncomfortable. To push when push is what is needed and to hold when holding is what is called for. To know the difference.
I draw from my own experience because it is honest and because it matters. I have lost 135 pounds. I went from never running consistently outside of a high school gym class to becoming an ultramarathoner… after four kids. I walked into a gym terrified because I knew I was lacking what I needed to be healthier & stronger and eventually stepped onto a bodybuilding stage to celebrate my 40th year of life. I have done the maintenance work, the muscle building, the body recomposition, the powerlifting. I have lived the full arc of this… not just one chapter of it.
That does not make me the authority on your path. But it does mean I can sit beside you in it without flinching.
I do not coach from a place of having all the answers. I coach from a place of genuine investment in you figuring out your own.
Your Role
The coaching process is primarily led by you. This is intentional and important.
I will not know what is needed unless you communicate it. I will not be able to adjust the plan unless I know what is actually happening. I cannot celebrate progress I am not told about. I cannot troubleshoot problems that are never raised.
Your job is to show up honestly. To try the thing… whatever that might be. To bring back what happened… whether it worked or it did not. To stay in the conversation especially when things get hard. To ask the why behind recommendations so the learning goes deeper than compliance.
The goal was never just to follow a plan. The goal is to build the self-awareness, the skills, and the confidence to eventually not need the plan at all… because the understanding has become yours.
How Change Actually Happens
Real change in coaching tends to move through recognizable phases. Knowing the arc helps both of us stay oriented even when we are in the middle of a hard week.
- The foundation phase is where we establish the basics. Tracking, awareness, communication habits, the tools of the practice. This is where trust is built and the relationship takes its shape.
- The skill-building phase is where we deepen the work. Labels, portions, food environments, hunger management, pre-planning for real life. You are not just learning information here… you are building competence. There is a difference.
- The resilience phase is where we stress-test what has been built. Social eating, problem-solving, maintenance breaks, lifestyle demands, stress and sleep. This is where you discover whether your habits are actually sustainable or whether they only work when conditions are ideal. And really… conditions are rarely ideal. This phase is how we find out what is real.
- The sustainability phase is where the work becomes internalized. Mindful eating, habit stacking, long-term behavior change. This is where you begin to trust yourself… not just the plan, not just your coach, but your own judgment and your own accumulated proof.
Not every client moves through these phases on a clean timeline. Life is not that tidy. But the arc is always there, and it always points in the same direction.
What Makes It Work
Genuine connection. Not the performance of care but the real thing. You can feel the difference and it changes everything about how you show up.
Education paired with application. Not one without the other. Understanding why something works makes you far more likely to do it and far more capable of sustaining it long after we stop working together.
Reassurance that you are not alone. Not false reassurance. Not toxic positivity. But the honest, grounded reminder that the struggle you are in is not unique to you, that it does not mean you are broken, and that people do find their way through it.
And time.
Real change takes time. Not the six-week kind. The kind that builds quietly and consistently until you look back and realize you are not who you were when you started.
What Coaching Is Not
Coaching lives in the wellness space.
That means the whole picture… how you are sleeping, how you are recovering, how you are managing stress, how the different areas of your life are moving together or working against each other. There is a lot of ground to cover inside that lane.
But there are places coaching does not go. Not because they are not important… they are incredibly important… but because they require specific credentials and scope that fall outside of what a coach is qualified to provide.
What falls outside the coaching lane…
- Therapy and mental health treatment. I can sit with you, bear witness, and lend an ear. But working through trauma, mental health conditions, or deep psychological patterns is a therapist’s work and requires a licensed professional trained to hold it properly.
- Medically prescribed nutrition. When a meal plan is prescribed for a health condition, an elimination diet ordered for a medical reason, or a functional doctor has outlined a specific nutritional protocol… that is the scope of a registered dietitian. I can help with nutrition education, building sustainable habits, and staying accountable to what your care team has outlined. But prescribing is not in my lane.
- Injury rehabilitation and prescriptive exercise treatment. When something is being treated… an injury, a movement dysfunction, a need for structured rehabilitation… that work belongs with a physical therapist or exercise physiologist. I can support movement, encourage consistency, and build habits around training. But treating something that needs higher level clinical attention is not coaching work.
- Diagnosis or medical assessment of any kind. I am not a doctor, a diagnostician, or a medical provider.
What I will tell you though is that because we are typically in closer and more frequent contact than most other members of your care team, I often end up seeing the fullest picture of your life. That positions me to recognize when something needs another professional’s expertise and to help bridge those connections. The best outcomes happen when there is a care team working together, each person doing their part within their scope.
Coaching is often the connective tissue of that team.
Ready to Work Together?
If this resonates with you… if you are looking for a coaching relationship built on honesty, education, genuine connection, and real accountability… I would love to hear from you.
You can find me at Macros Inc, where I currently take clients across nutrition, fitness, and endurance training. I also hold specialized certifications in prenatal and postnatal coaching, women’s health, and menopause.
Certifications & Specializations
MS Human Performance: Nutrition · ACE CPT · PN Level 1 Certified Nutritionist · GGS Women’s Health · GGS Prenatal & Postnatal · GGS Menopause · Strength & Conditioning Specialist · Weight Management Specialist · Endurance Training
Stephanie G
Kristine H
“Nicole is very knowledgeable and does an amazing job writing exercise plans. She wrote a full marathon training plan for me which worked perfectly for my schedule and fitness needs! The plans are easy to follow, and provide you with a wealth of information related to the training! I definitely recommend her services!”
Brittany C
“She dialed in on that immediately, gave proper instructions regarding my macros and the scale is ALREADY FREAKING MOVING… Nik Doria, thank you.”
Anonymous Client
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“My coach, Nicole, was incredible. She pushed me, she encouraged me, she taught me, she cheered me on and celebrated wins. She picked me up when I was feeling down and helped get me through moments that felt impossible.”
Postpartum weight loss, down 24 lbs, size 9 to size 4
Sara S
“You’ve given me a heck of a gift. And I can’t even begin to tell you how grateful I am for the time that we’ve spent together.”
Paula I
“Your words and faith truly make an impact, and I’m so grateful.”
Jenn P
“She doesn’t just create my workouts and macros for me. She is a person that is there for me in every aspect of life and for that, I am the most grateful.”
Liz B
“She pays very close attention to my comments in every workout and takes the time to make adjustments… I truly appreciate her patience and her persistence in guiding me.”
Laura P
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“Her blend of knowledge, compassion, and unshakeable belief in her clients is rare and extraordinary… Nik didn’t place limits, she offered possibilities.”
Jillian A
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“Nicole was amazing. Understanding and compassionate. She also had cute little questions for me to think on for the week and I loved it!!”
Carol S
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“Nicole has provided all of the encouragement and tips and tricks that I needed to navigate my life. I have lost over 21 pounds in 6 months… I really value her expertise.”
Sharon C
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“I am now the healthiest and happiest I have been in a long time. I am down 50 pounds… Absolutely the BEST decision I could have made for myself!”
Female 36-45, 12 months, Nutrition Only, lost 41-50 lbs
Mary B
⭐️ ⭐️ ⭐️ ⭐️
“My coach Nicole is supportive, informative and knowledgeable. I am learning from her and have lost weight.”
Female 56-65, 3 months, Nutrition Only
Anonymous client
“Nicole my coach has been excellent and has done everything in power to make this great experience for me… she has this down on how to educate while lifting others up.”
Anonymous client
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“She does always respond… I am excited to see how our relationship evolves.”
Anonymous client
“You are seriously the best. How lucky/blessed am I to have someone that truly cares, and isn’t just here for a paycheck?”
Monisha B.
“I just want to say thank you for this conversation. It’s renewed my hope in this process.”
“I could have never worn a dress like that and looked good in… grateful to coaches like you.”
Candi E
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“My coach Nicole is so helpful. She always has a great encouraging word when I am frustrated and checks in on me often. I am so glad I found her…”
56-65, 6 months, Complete Coaching
Blythe H
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“Nicole has been wonderful! She has supported me in ways that I didn’t know that I needed. She taught me so much and has educated me beyond my belief.”
Female 36-45, 12+ months
Sen
“She makes suggestions when I fall off track and shares my excitement for my progress. Definitely a great all-around coach and person.”
More Insight on Coaching
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- Habits & Mindset
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- Nutrition & Recipes
- Strength Training
- The Body & Body Image
- My Weight Loss Journey
DISCLAIMER
Nicole Doria is not a licensed physician or registered dietitian. The information provided on this site is for educational purposes only and is not intended as medical advice, diagnosis, or treatment. Always consult your qualified healthcare provider before making changes to your health or nutrition.
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